The appreciation of the Taiwanese dollar in H210 enabled China Steel Corporation (CSC), Taiwan's leading steelmaker, to m chrysler aintain dom auto part estic steel prices below the international average, but in H111 the currency's depreciation, coupled with rising coking coal and iron ore prices, prompted cadillac CSC to increase average prices for domestic steel products by 12.1% to TWD2,811/tonne in April-May 2011. This will put pressure on local downstream steel firms, particularly the shipbuilding, automotive and home appliance segments, in terms of higher production costs. However, it will be catching up with mainland Chinese and Japanese competitors, which have been raising prices while Taiwanese prices have remained largely stable. BMI believes Taiwanese HRC prices could rise by over 40% during the course of 2011, reaching around US$1,200/tonne by the year-end as a consequence of raw material cost rises and regional market tightness caused by the Japanese earthquake.
In the short term, Taiwan-based steelmakers will be able to plug the gap in the market created by the disruption of Japanese supply. Although most Japanese mills were unscathed by the earthquakes that hit the country's northeast, Taiwanese output can easily substitute Japan's high-end steel products, particularly in the flats segments, which gives it an advantage over Chinese steelmaking. In the immediate aftermath of the earthquake, CSC was circumspect about whether it would receive any direct orders for the reconstruction efforts, but at the very least it will be able to take advantage of the reduction in Japanese steel export volumes.
However, with around half of Taiwan's crude steelmaking capacity in electric arc furnaces (EAFs), compared with an average of less than 20% for Asia and 28% globally, the island's steel industry is vulnerable to a decline in scrap supplies. Scrap feedstock may decline in availability and therefore rise in price due to Japan's infrastructural damage and potential radioactive contamination of Japanese scrap. Japan is the world's second biggest scrap exporter, typically supplying 7.5-9.5mn tonnes per annum (tpa) of scrap to the world market, while Taiwan typically imports over 5mn tpa of scrap. As such, Taiwanese EAFs may see margins squeezed, while failing to secure a foothold in a rapidly expanding Japanese construction steel market.
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